MADCAT
BRAND DESIGN | PACKAGING | ADVERTISING | PUBLICAITON DESIGN
A concept tea shop created to shake up the current cafe market.
MadCat is a cat cafe and tea shop focused on promoting mental health by creating a safe space for studying and working. Cats have been linked with a decrease in depression and anxiety, and their purrs have been proven to lower heart rate and blood pressure. Tea consumption has also been proven to reduce anxiety and stress. Imagine taking a break from a stressful project to sip some tea and play with friendly cats. In a world dominated by coffee shops, MadCat creates the perfect relaxing environment to complete work.
BRAND STANDARDS
The MadCat logo is relaxing, yet playful. The rounded edges of the logo and primary fonts create a sense of safety. A soft blue-grey was chosen as the primary color to promote a calming atmosphere. The vibrancy of pink and orange work as punchy accent colors.
PACKAGING & MERCHANDISE
A selection of signature tea flavors would be available to purchase in bulk at the cafe. To create a calming, uncluttered atmosphere in the cafe, a monochromatic design system was used for the packaging. It's an anti-retail-store experience - the focus is on savoring your tea, not navigating aisles of flashy packaging. These blends are exclusive to the cafe, so the packaging itself doesn't need to do the selling.
A miniature zine-style cookbook would also be available in stores. This cookbook features four signature recipes that customers can try out at home. The cookbook could rotate recipes seasonally.
Gift card design.
ADVERTISING & IMAGE
