MOJO
BRAND DESIGN | product design | PACKAGING
Say hello to Mojo: the sensational soap crafted for those with daring and vibrant personalities. This soap is not just a cleansing experience; it's a celebration of uniqueness and a tribute to those who embrace life with bold enthusiasm. Immerse yourself in the invigorating aroma of today’s sensation.
The biggest challenge in this design was balancing the creative elements with legibility. The soaps are wrapped in patterned paper representing their scent, while the minimal white label draws the consumer in towards the product's information. The wavy die cut adds an element of whimsy to the plain label.
